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Here’s your full English translation, keeping the tone and meaning strong and natural:

As February begins, the excitement and grand “New Year resolutions” of January 1st start to fade away. For many entrepreneurs, those diaries filled with bold 2026 goals are now gathering dust on their desks. The illusion that simply turning a calendar page will transform a business is just that—an illusion. In the harsh reality of entrepreneurship, January 1st and February 10th are no different. If you rely only on “special moments” to define your business success, you’re setting yourself up for trouble.

“Founder High” and the Illusion of Capability

At the early stage of a venture, when we set big goals, our brain is often driven by a surge of dopamine—creating a state of intense excitement known as “Founder High.” Under this influence, we tend to make unrealistic decisions that go beyond our actual capacity.

For example, you might think, “This year, I’ll grow revenue 5x!” But when reality hits—maybe your server crashes or a key employee resigns—those sky-high plans stop being motivating and instead become a source of stress. These vague and overly ambitious goals act like a form of “mental debt,” draining entrepreneurs and pushing them off track.

The Trap of Performance Theater

One of the greatest assets of being an entrepreneur is the freedom to make your own decisions. Yet many founders unknowingly fall into the trap of “performance theater.” They set goals that look impressive on LinkedIn or sound great to investors, but have little connection to the real value of their business.

When external validation fades and tough times begin, these artificial goals fail to provide confidence. If you don’t truly believe in your own goals, you’ll be the first to give up when challenges arise.

 

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Here’s your full English translation, keeping the tone and meaning strong and natural:

As February begins, the excitement and grand “New Year resolutions” of January 1st start to fade away. For many entrepreneurs, those diaries filled with bold 2026 goals are now gathering dust on their desks. The illusion that simply turning a calendar page will transform a business is just that—an illusion. In the harsh reality of entrepreneurship, January 1st and February 10th are no different. If you rely only on “special moments” to define your business success, you’re setting yourself up for trouble.

“Founder High” and the Illusion of Capability

At the early stage of a venture, when we set big goals, our brain is often driven by a surge of dopamine—creating a state of intense excitement known as “Founder High.” Under this influence, we tend to make unrealistic decisions that go beyond our actual capacity.

For example, you might think, “This year, I’ll grow revenue 5x!” But when reality hits—maybe your server crashes or a key employee resigns—those sky-high plans stop being motivating and instead become a source of stress. These vague and overly ambitious goals act like a form of “mental debt,” draining entrepreneurs and pushing them off track.

The Trap of Performance Theater

One of the greatest assets of being an entrepreneur is the freedom to make your own decisions. Yet many founders unknowingly fall into the trap of “performance theater.” They set goals that look impressive on LinkedIn or sound great to investors, but have little connection to the real value of their business.

When external validation fades and tough times begin, these artificial goals fail to provide confidence. If you don’t truly believe in your own goals, you’ll be the first to give up when challenges arise.